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APPLE



apple inc story

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In The Beginning

Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit.
They were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer.The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,572 in 2011 dollars, adjusted for inflation.)


Steve Jobs (left) and
General Director John Sculley 1984.
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Steve Jobs, Steve Wozniak, and Ronald Wayne



An Invaluable Relic
THE APPLE I
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The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case


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History

April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne.

January 3, 1977 : Apple was incorporated without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. Multi-millionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple.

April 16, 1977 :The Apple II was introduced at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, because it came with color graphics and an open architecture. While early models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface, the Disk II.
The Apple II was chosen to be the desktop platform for the first "killer apple" of the business world—the VisiCalc spreadsheet program. VisiCalc created a business market for the Apple II, and gave home users an additional reason to buy an Apple II—compatibility with the office.[According to Brian Bagnall, Apple exaggerated its sales figures and was a distant third place to Commodore and Tandy until VisiCalc came along.


By the end of the 1970s, Apple had a staff of computer designers and a production line.


December 1979 :Jobs and several Apple employees including Jef Raskin visited Xerox PARC to see the Xerox Alto. Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares of Apple at the pre-IPO price of $10 a share.Jobs was immediately convinced that all future computers would use a graphical user interface (GUI), and development of a GUI began for the Apple Lisa.


May 1980 : The company introduced the ill-fated Apple III in an attempt to compete with IBM and Microsoft in the business and corporate computing market.


Important Fact
When Apple went public, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (about 300) than any company in history.

The first Macintosh, released in 1984511px-Macintosh_128k_transparency.png

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Models, keys to success

Steve Jobs began working on the Apple Lisa in 1979 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jeff Raskin's low-cost-computer project, the Macintosh. A turf war broke out between Lisa's "corporate shirts" and Jobs' "pirates" over which product would ship first and save Apple. Lisa won the race in 1983 and became the first personal computer sold to the public.



"MAC Era"
The success of the PowerBook and other products led to increasing revenue. For some time, it appeared that Apple could do no wrong, introducing fresh new products and generating increasing profits in the process. The magazine MacAddict named the period between 1989 and 1991 as the "first golden age" of the Macintosh.
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Macintosh_portable.jpg The Macintosh Portable was Apple's first "portable" Macintosh computer, released in 1989.



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The Newton was Apple's first foray into the PDA markets, as well as one of the first in the industry. Despite being a financial flop at the time of its release, it helped pave the way for the Palm Pilot and Apple's own iPhone and iPad in the future.





Apple short history in the pictures

















Conclusion

Apple product line has grown rapidly in the past few years. What we found to be the most interesting about Apple is how they are very innovative and early adapters. Apple is usually the first company to come out with a new product line before anyone else. This is very risky but it seems to be working to Apples advantage. This shows that taking risks can sometimes make or break you.

BibliographyAlmost whole info was taken from http://en.wikipedia.org/wiki/Apple_Inc. wiki applehttp://www.youtube.com/ youtube